Move over Non-boring Web Doctors, hello Jafa Homes!
It was November last year that I had a brain wave - completely out of the blue.
"There's no website JUST for people buying & selling Auckland Real Estate" No "Go-To" website as it were.
And Auckland is an AMAZING city. It's beautiful, it's gorgeous, it has tons of character and an enormously diverse and rich culture.
So how can we get away with not having a completely 100% dedicated website for so long?
Enter Jafa Homes.
How I've described my Jafa Homes status to my family this week is: "I've built the house, now I'm just tidying up & making the food before my guests arrive" So I'm nearly there.
I've kept it semi-quiet because I know I'm onto an absolute winner. I spoke to three bank managers when I was setting up my accounts in January - all of them said it was the best & most comprehensive business plan they've seen all year/in years/in ages. That kind of feedback is extremely encouraging.
I've built the website, I've taken over 3000 photos of the city, I've created resources (which I'm still loading onto the site) and I've started about 4 other blogs.
The only marketing I've done so far is tell about a third of my Facebook friends and change my LinkedIn Status. That's it. Yet, I've already been approached by all sorts of people, including a magazine and plenty of industry people. (will let you know when the mag's out) I've put out two episodes of the only Auckland Real Estate podcast, "This Week in Auckland Property" which has also generated some great feedback.
Don't think for a minute I'm going to stop there. My business plan wouldn't be so impressive to the bank if that's all I was going to do!
Why it's taking off
Jafa Homes Resonates with Aucklanders - BIG TIME.
We have a housing shortage which is pushing up the prices of existing real estate. It is incredibly difficult for people to get their foot in the door when buying a home.
I want to help this situation so I'm going to try and interview as many people as possible and generate some discussion.
How I'm monetizing the website
Highly Affordable Property Listings (costs about 2 coffees a week) & Professional Profiles - so basically, classified ads.
Enough about me, how's your year going?